Body Positivity vs. Body Neutrality: Finding Your Comfort Zone
Explore the concepts of body positivity and body neutrality. Discover how to cultivate a loving relationship with your body while finding what resonates with you.
Creating change through empowered, wellness-focused activewear.
LOVE SELF-CONFIDENCE. LOVE ACTIVE ELITE.
We are igniting your journey to personal self-discovery and transformation in a supported, realistic and transformational health environment.
Human at heart. People first - always.
Creating a space where women are respected and safe, Active Elite is committed to providing an exceptional level of care, empathy and support to our team and customers, at every stage of their lives.
Passionately driven to raise each other up and encourage inclusivity, Active Elite is a home for women who are navigating new body norms, activity levels, or challenging their self-confidence.
Our brand is here to embrace you, support you and create a wave of positive change.
Our Mission
At Active Elite, we are more than just activewear - we are champions of positive connections and confidence. With a passion for making change, we are bound together by a promise to empower individuals on their journey self-discovery and body positivity - however that path is travelled.
Meet Active Elite founder, Amanda Wilson
Owned and operated by female founder, Amanda Wilson, a mother of five and entrepreneur who is all too familiar with the struggle of body dysmorphia, Active Elite set out to optimise, empower and elevate active lifestyles for women worldwide, backed by a supportive and rich community of women to hold them through the good, bad and beautiful times.
With a passion for helping women love and accept themselves and not be consumed by insecurities, Active Elite has become a platform for Amanda to help women feel beautiful and supported at every shape, size and stage of their lives.
Offering pieces that can be worn all day, every day up to a size 3XL, Active Elite has helped women come together on their journey to living happier, healthier lifestyles designed for them.
Enjoy!
Amanda & the Active Elite team x
The Active Elite Community Hub
Accessing a community of like-minded women and beautiful healthy living resources has never been easier! As a free to join community with access to exclusive Active Elite discounts, recipes, health and wellness tip and tricks from experts, motivational quotes and home workouts, you’ll be able to network with other women growing their health mindset just like you.
Let customers speak for us
Gorgeous products
Omg these are beautiful. The material and style is so soft and beautiful . Perfect fit. Love them
Georgia M.
The OG Halter
Obsessed
I can’t believe i haven’t bought these before now! They’re amazing such great qt!
T.J.
Everyday Empower 7/8 Legging
Love this top!
This top is brilliant! I'm always self conscious of my shoulders and back and this covers those comfortably while the cropped length still shows off a bit of skin and upper abs so I don't feel too covered up. I feel so great in this top and get a heap of compliments, highly recommend ❤️
Emma
Everyday Essentials Cropped Tee
Active Elite Signature Scrunch leggings and matching top
Active Elite is the best active wear I have ever bought. It is simply gorgeous, flawless and it also turns heads around 😊. Fabric is of good quality too. Highly recommended
Maggy L.
The OG Scrunch Leggings
AMAZING 🤩
Absolutely adore these tights.... both in and out of the gym 💖 love the pattern 💜
AE l.
The OG Scrunch Leggings
Comfy and Stylish
This halter is so comfortable, made of lovely soft material. It pairs well with active wear bottoms or even casuals like denim or a flouncy skirt!
Nancy C.
The OG Halter
Leopard Tights - In Love
Absolutely LOVE these tights. The fabric, the print, the fit... definitely my go-to tights for everything. Thankyou!
Customer
The OG Scrunch Leggings
Hugs the right places & quality,
I loooove my leopard shorts! They snatch my waist and the make my booty look SO good. It’s high quality material & flatters my body. The booty scrunch is ULTIMATE, so with that info, be cautious - sometimes I feel like it’s so ultimate it gives my front goods a wedgie 😕 But I started putting cut up bra pads in my thongs and that seems to help a little, otherwise I’m always picking LOL. I’m in America, and I have S shorts. Originally I ordered XS but glad I sized up to a S (remember the front goods wedgie haha). I saw someone said some colors these shorts pair cute with, but also maroon looks really good with them! 🙂 Can’t wait for more options! Also I can concur they do loosen wear wise a LITTLE after a few washed but not much at all - if you follow wash directions they retain their shape really well actually.
Tia
The OG Scrunch Shorts
Love the crop top
Absolutely love the crop top… especially on back days!! It’s so comfy and it’s perfect have no bad words on it 😁
Yen L.
The OG Halter
Great quality, very flattering
High quality material, flattering design, awesome pattern. Sizing is slightly smaller than true size, however, does stretch and loosens up after a few washes.
Danielle C.
The OG Scrunch Shorts
I am obsessed 😍
The scrunch, the material and the quality are absolutely amazing. These shorts are the ultimate booty scrunch and make your bum look so damn good! I love the waistband and the option to tie it into a v shape. These are definitely my go to shorts and super cute paired with a white/black/brown crop top ❤️
Jordan M.
The OG Scrunch Shorts
INLOVE!!!
Such good quality, the material is sweat wicking, stretchy, holds you in place and hugs to your body shape.
One of my favourite crops ever!!!!!
Kirsty
The OG Halter
BLOG ARTICLES
Understanding Body Positivity: Embracing Every Shape with Active Elite
Body positivity is about embracing and celebrating diverse bodies. At Active Elite, we support self-love, community connection, and authentic representation for everyone’s journey toward acceptance.
Stop Abandoning Yourself: Why Self-Worth is the Key to Healthy Relationships
Are you constantly sacrificing your needs? Learn why prioritizing yourself isn't selfish, but essential for healthy relationships. Build self-worth by identifying your needs, practicing self-care, and setting boundaries. Active Elite...
ACTIVE ELITE IN THE MEDIA
